Resume
PROFILE
Boasting 15+ years of event mastery, my expertise spans virtual and in-person experiences for corporate, non-profit, and social sectors. Proficient in project and account management, I excel in orchestrating events with a focus on budget management, registration, exhibits, branding, furniture, decor, food and beverage, signage, giveaways, and brand ambassador management, all while fostering cross-functional collaboration for successful outcomes.
Freelance Event Producer
May 2018 - Present
Collaborating with a diverse portfolio of corporate, social, and non-profit brands as well as agency partners, I specialize in crafting and implementing comprehensive event strategies and visionary experiences. My expertise spans the entire event lifecycle, encompassing account management, daily client interactions, contract negotiation, meticulous planning, seamless production, efficient operations, hands-on client relations, and on-site event management.
My dedication to crafting memorable and successful events, combined with my extensive experience, ensures the seamless execution of your vision, whether it's a corporate gathering, a social celebration, or a non-profit initiative.
Corporate and Non-Profit Clients:
Samsung
Meta
Obama Foundation
Hyatt Hotels
State Farm
Breakthrough Energy
Agency Collaborations:
Jack Morton Worldwide
OBE (On Board Experiential)
Agency EA
Ladidadi XM
CenterCircle Creative
Steelcase Event Experiences
Event Manager, Les Mills
February 2016 - May 2018
Oversaw an extensive calendar of more than 100 events, encompassing internal meetings, sales gatherings, trade shows, and both intimate and large-scale consumer experiences.
Responsibilities included end-to-end management of targeted events, involving:
Strategic scheduling
Negotiating contracts and liaising with vendors
Executing marketing and ticket sales strategies
Coordinating transportation logistics
Providing on-site event supervision
Conducting post-event debriefs and collecting participant feedback.
This comprehensive approach ensured the successful planning and execution of each event, contributing to their overall effectiveness and attendee satisfaction.
Key Projects:
Les Mills - LIVE
Les Mills LIVE 2017 served as the pinnacle event for Les Mills US, hosting a two-day fitness festival in Philadelphia. Attracting over 1,000 attendees nationwide, the event featured high-energy group fitness workouts led by Les Mills' top talent across three venues, complete with concert-grade sound and lighting. Additionally, the Les Mills Sales Team leveraged the event as an opportunity to showcase the company's diverse offerings to local partners and sales prospects. Experience the event through the video link provided.
Les Mills - IHRSA
IHRSA, the premier industry show for health club owners and operators, attracts over 350 exhibitors and garners attendance from more than 13,000 industry professionals. Within this dynamic setting, I spearheaded the Les Mills booth, a prominent 40x60 island booth that centered on the launch of a new product – Virtual, while also highlighting live programming, partnerships, and cutting-edge equipment. Our booth left a lasting impact by featuring an impressive 30' x 15' screen, vividly showcasing the entire Les Mills product portfolio amidst the bustling event.
Experiential, Cause Marketing, & Events Manager, Groupon
February 2011 - January 2016
Led the strategic planning and execution of concurrent experiential programs across prominent North American markets. My responsibilities included conceptualization, vendor coordination, budget oversight, staging, agency management, and on-site execution, spanning events of varying scale from 30 to over 10,000 attendees, all while adhering to budget constraints.
Groupon - Key Project:
At Groupon, I had the privilege of collaborating with Operation Warm to orchestrate a heartwarming initiative – a Groupon-sponsored coat donation event for local families. This event went beyond expectations, transforming into a delightful surprise giveaway and enchanting experience. In partnership with the Chicago Housing Authority, we welcomed 51 deserving families to Venue One in Chicago under the guise of a coat donation, only to reveal a magical winter wonderland. In addition to warm coats, we fulfilled their holiday wish lists and treated them to a festive experience complete with holiday gifts, cookie decorating, a hot chocolate bar, cheerful elves, and more.